A well-designed website is critical for any business. It helps to establish a strong online presence, attract and retain customers, and support sales and marketing efforts. As technology and user behaviours change, it’s important for businesses to stay ahead of the curve and ensure that their website is up-to-date and effectively serving their goals. This brings up the question, “How often should a business redesign its website?”.
Factors that influence website redesign frequency
The frequency of a website redesign is influenced by several key factors. Understanding these factors will help businesses to determine when it is time to update their website and how often this should occur.
Your business is rebranding
This might seem like an obvious one, but if your business is rebranding, it is essential your website reflects the business’ new brand. A redesign of your website will ensure your brands visuals and messaging remains consistent and in line with your new brands goals.
Changes in business goals
As a business grows and evolves, its goals and objectives may change. This can result in changes to the products or services that are offered, the target audience, or the marketing and sales strategies. A redesign of your website can help to align the business’ online presence with these changes, ensuring that the website is effectively supporting the business’ goals.
Advancements in technology
Technology is constantly advancing, and this can have a significant impact on a company’s website. New technologies can provide new opportunities for businesses to engage with their customers, and a website redesign can help to ensure that the business is taking advantage of this.
Changes in user behaviours and expectations
As technology changes, so do the behaviours and expectations of users. For example, the rise of mobile devices has led to an increase in web traffic from mobile users, meaning an increased focus on mobile responsiveness and user experience is required. A redesign may be necessary to keep up with these kinds of changes.
Search engine optimisation (SEO)
Search engines are constantly updating their algorithms, and this can have a significant impact on a website’s search engine ranking. Google alone roughly releases 10 confirmed major and broad core updates a year!
Refreshing the design of your website and regularly updating your website with fresh, useful content, as well as focusing on increase page speed, can help towards optimising your website for SEO, improving its visibility and helping to attract more traffic.