Local SEO for small businesses can be a huge source of traffic
The benefits of local SEO for small businesses are endless. Imagine this. You’re walking through the city, and you see a tired-looking, worn-out shell of a human being.
You’ll feel immediate pity for them, but then you get a strange dryness in your throat when you realise you’re looking at your own reflection. Time for a haircut!
Local SEO is a kind of map SEO that targets users who enter terms like “hairdresser near me”, “restaurant near me”, and so on. It uses your potential customer’s location data and Google reviews to recommend services they are looking for.
It increases your web traffic — and your foot traffic if you have a physical location — by targeting high-intent users. Think about it, if you’re Googling “hairdresser near me”, it’s because you’ve got one thing on your mind: sorting out whatever the hell is happening on top of your head.
Local SEO has excellent conversion rates; it can beat your competition and drive your search visibility and performance. The more 5 star reviews you get, the better your rankings in map searches as well as the trust you build with potential customers, allowing your business to thrive.
More targeted traffic
One of the most significant benefits of SEO for small business owners is that it helps them build a more targeted user base. As we mentioned earlier, it’s competitive out there. There are lots of businesses doing the same or similar things, so to get a foothold in the market, you need to do something a little different.
Now, your business could be a generalist or specialist. Either way, you need to target the right type of keywords to get the right type of customers.
Let’s say you run a computer repair shop. However, you specialise in Macs. You know them like the back of your hand, you have all the parts, and it’s what helps you stand out.
Your long-term SEO strategy should be about targeting Mac users with broken computers. If your website and content are too general, you’ll end up attracting PC users who, when they look at your site, will realise you can’t help them. That scenario will hurt your search performance because it’s not relevant enough to the search terms. So pick your targeted keywords wisely.
But when you target keywords like “how to fix broken Mac fan” or “Mac repair London”, you’re competing with fewer businesses and helping Google serve more relevant and meaningful results.
A long-term SEO strategy produces long-term results
Driving traffic to your site takes resources. There’s no such thing as a free lunch, so if you want to attract customers, you need to put in time, money, or both.
PPC ads are effective. But like we said, once you turn off the money tap, they stop producing results. A long-term SEO strategy will also cost you money. For example, you might need to hire an SEO agency to help produce a website and content that resonates with your audience.
However, investing in a long-term SEO strategy produces results that last. It’s like tending to a garden. You plant the right seeds, do some upkeep, and in time, it bears fruit, vegetables, flowers, or whatever the hell it is you’re trying to grow.
You can’t rely on advertisements alone. Customer acquisition costs are going up all the time. Google, Facebook, and Instagram ads are subject to more competition and higher ad bids every week. A good business SEO strategy has predictable costs, alongside all the excellent SEO benefits we’ve listed.