Both digital and graphic designers are creative professions, but they differ in their focus as well as applications. Digital designers create images and elements that will end up on a screen, whether that’s a computer screen, a phone screen, a dashboard, or any other digital formats, while a graphic designer primarily works on pre-print materials such as logos, out of home advertising, leaflets, brochures and brand guidelines.
The relation between digital design and graphic design skills is their use in forms of visual communication, often related to an idea or marketing campaign.
The difference between digital design and graphic design can be summed up by the differences in where each skill set has it’s place within a businesses marketing strategy. Digital skills have become increasingly important with the growth of the internet and an organisation’s online presence. Some traditional graphic designers may lack those same digital skills which could impede upon said organisation’s effectiveness when trying to build its credibility through the use of marketing activities such as Google Display Ads, animated digital banners and social media advertising.
As digital design has become more popular, graphic designers’ roles have shifted to focus on designing traditional marketing elements for the web – think online pdf flipbook instead of a physically printed brochure.
Digital skills have become increasingly important for all creatives whether you’re an illustrator working digitally or someone designing ads for outdoor billboards – it pays to stay up to date with not just the latest design trends but also what’s changing, what almost feels like daily, in terms of the big ol’ world wide web.
Another difference between digital design and graphic design is the role of analytics. Digital designers are often able to track viewing figures, clicks, likes and shares through data whereas for graphic designers it is more difficult to track their print materials which tend not to have these features. Digital design allows you to test a specific idea so your moods can be quantified with an A/B test.